For one week only, Burger King is selling a brand new burger, the PROUD Whopper. They introduced it during San Francisco’s 2014 Pride Festival this past Saturday, and will continue to be sold for the duration of Pride Week. What’s the Proud Whopper you ask? I’ll let Time explain it to you.
When customers visiting during Sunday’s pride parade asked cashiers what made this Whopper different from a standard-issue burger, they simply said, “I don’t know.” The mystery was revealed once diners opened the rainbow-colored wrapper and got a taste: absolutely nothing is different about this burger, nothing at all. To emphasize the point, the interior of the wrapper comes with a second message: “We Are All the Same Inside.”
Video after the jump!