This is the full-page being printed by fourteen different North Carolina newspapers. It should be noted it was paid for by the Billy Grahm Evangelistic Association, which his son currently runs.
Additionally, you’ll noticed they used an older picture of Rev. Graham for the ad, at 93 years-old he doesn’t look quite that good. The miracles of Photoshop!
If you really need to know more, check out the TIME article here.