Witchcraft but not

I’m a big fan of good marketing.  I was in the City for Christmas Eve to take in dinner and a movie.  The newly out American Hustle is an awesome flick btw.  I snapped this photo because I’ve seen this shop before and really liked their name and logo.  It’s not a shop you’d buy a flying broom or a black cat at but you can buy some roast beef.  There is no T in the name although you can easily read ‘witchcraft’ into it at first glance.  It’s a sandwich shop…how clever is that?

wichcraft clever marketing

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