The new Gay.com

gay dot com logo

So Gay.com recently underwent yet another overhaul and since Grinder openly discriminates and hates on the Windows Phone platform, I’ve had the opportunity to join and take it out for a spin over the last month.  Here is my P.O.P. (positive-opportunity-positive) of the new site.

First of all, I absolutely LOVE the modern, tiled home and consistent look and feel of the new site. It’s very Windows 8, very modern, and very big and bold with profile photos.  I love the clean lines and I love the emphasis on the visibility of potential, would-be hookups soul mates.  The biggest opportunity for improvement for the new site is actually a throwback.  The loss of the local chat rooms is a big miss and I really think they need to rethink that move.  Being able to jump in and out of local, geo-specific chat rooms is actually one of things that makes Gay.com unique.  Lastly, and call me a snob, but I really like the bold blue and orange color scheme of the made-over site.  Blue is definitely cool and sleek and orange is, at the very least, the new blue.  It’s hot, it’s fresh, and it’s vibrant.  Kudos to that design element.

Can Gay.com reinvent and recreate itself as a relevant player in the gay social and hook up world that it not only helped to create, but was once THE dominant force in?  I don’t know.  I think the market might have gotten away from them and there just might be too much ground to make up as they desperately trail Grindr and Adam 4 Adam.  One thing is for sure.  As long as the big boys hate on the Windows Phone platform, whoever wises up and takes advantage of this underserved market might help themselves gain some momentum in scratching and clawing their way back into game.

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