H&M winter advertising ambiguity?

So I was doing holiday shopping at H&M last week and I noticed their winter collection for men.  Maybe it’s just me, but I found it refreshing and surprisingly gay.  On top of that, I thought it was super cool to see a sultry young man draped over the shoulder of a hot older guy.  Then I check out their website and wondered if they were father and son?  I asked some coworkers what they felt it could go either way.  I wonder if H&M did this intentionally offering a shot that was ambiguous enough to appeal to both straight and gay shoppers.  What do you all think?  Either way, I think it’s a great ad campaign and the boy is absolutely yummy!  You can click the photo to make it bigger.

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